GMA Network, ABS-CBN Corporation, InterAksyon.com, DZMM and Tambayan 101.9 were honored in the recently concluded Anvil Awards of the Public Relations Society of the Philippines (PRSP) awards night ceremony held at EDSA Shangrila Hotel on Friday night, February 24, 2012.
GMA Network bagged 3 awards for its outstanding PR campaigns, including the Anvil Award of Merit for Public Relation's Tool for Multimedia and Infomercials category for their "EDSA 25th Anniversary" campaign at the 47th Anvil Awards, considered as the Oscars of the local PR profession.
GMA Network also won the Anvil Award of Merit for Specialized Public Relation's Projects for One-time Basis Corporate Program category for their "Saludo sa Puso ng Pinoy" and "Hero Ko si Rizal" campaign.
InterAksyon.com, TV-5's news website on the other hand, won the Anvil Award of Merit for the Internet Website category. The website earned plaudits from Anvil "for delivering up to the minute
news and special reports and providing in-depth features that are
relevant to Filipino citizens here and abroad." It is the fifth award for InterAksyon.com, which was added to TV5's platforms just a year ago.
Meanwhile, ABS-CBN Corporation bagged four recognitions, including the Imortal Online project initiated by the ABS-CBN Digital Brand Management for its achievement in engaging fans of the TV series Imortal, topbilled by Angel Locsin and John Lloyd Cruz, in the online world via its originally produced web series, artwork contests, and other user generated contents.
DZMM Radyo Patrol 630 and DZMM TeleRadyo also won the Anvil Award of Merit for Public Relations Programs Directed and Specific Stakeholders-Customers category while DZMM Teaching, Learning, Caring (TLC) also given the Anvil Award of Merit for Public Relations Programs on Sustained Basis Social Responsibility category.
Even the Tambayan 101.9 took home the Anvil Award of Merit for Public Relation's Tool for Special Events because of the Tambayan OPM Awards.
DZMM Radyo Patrol 630 and DZMM TeleRadyo also won the Anvil Award of Merit for Public Relations Programs Directed and Specific Stakeholders-Customers category while DZMM Teaching, Learning, Caring (TLC) also given the Anvil Award of Merit for Public Relations Programs on Sustained Basis Social Responsibility category.
ABS-CBN's radio AM station DZMM Radyo Patrol 630 and cable TV channel DZMM TeleRadyo, won two Anvils for its Teaching, Learning, Caring classroom and clinic on wheels or TLC and its innovative strategies and initiatives of the country's leading news cable channel DZMM TeleRadyo.
TLC bagged the award for helping underprivileged barangays through its classroom and clinic on-wheels. It offered storytelling sessions and was able to render medical check-ups to almost 30,000 individuals since its launch back in November 2010.
DZMM TeleRadyo, on the other hand, was recognized for its achievements in expanding its viewership, creating innovative approaches for its advertisers that led to higher ad revenues for the station, and increasing subscription revenues by getting more cable TV operators to carry the station nationwide.
The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools.
ABS-CBN bagged the most number of Anvil awards among TV networks with four recognitions as compared to GMA-7's three and TV5's one.
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