The Department of Tourism unveiled Friday morning its new tourism campaign dubbed "It's more fun in the Philippines."
The Department of Tourism unveiled Friday morning its new tourism campaign dubbed "It's more fun in the Philippines."
Tourism Secretary Ramon Jimenez said the campaign is simple and truthful and answers the simple question, “Why should I go to the Philippines?”
The DOT posted on Twitter, quoting Jimenez: "Starting tmrw all Filipinos will hav a simple truthful ans 2 d question why should I go to the Philippines. "It's more fun in my country.”
"We need a line that is easily understood. Competitive. More fun in the Philippines is true. Kering keri natin ang campaign na 'to,” said Jimenez.
Jimenez showed reporters two logos, one for its national campaign and one for its international campaign.
“#1 for fun Philippines" is the slogan for the domestic market, while “It’s more fun in the Philippines" is for the international campaign.
For the past week, the DOT, through private briefings with traditional media and social media personalities, has been trying to create buzz about the unveiling of its new campaign.
Ever since he was named the replacement for resigned Tourism Chief Alberto Lim, advertising pillar Jimenez has indicated that his strategy will tap the growing power of social media.
“Believe in the beauty of your country. Sell it at every turn. Sell it on Facebook, on Twitter, on Multiply. Talk about your country because we deserve a visit from the world," Jimenez said in an interview last September on GMA News TV’s “State of the Nation.”
Find out for yourself why it’s more fun in the Philippines.
And make the most out of your next vacation.
This is just a preview of things to come.
Watch out for more fun. Soon. (It’s more fun in the Philippines)
Source: GMA News Online
This is just a preview of things to come.
Watch out for more fun. Soon. (It’s more fun in the Philippines)
Source: GMA News Online
No comments:
Post a Comment