GMA Network Launches New Station ID (2012 )

GMA Network, Inc. upgrades local television’s production values in its newest Station ID (SID) that premiered Monday night, August 6, 2012 on GMA-7 before the airing of Luna Blanca.

Watch the video of the GMA Network's SID here:

This new television station ID of GMA Network pays tribute to what the company considers as the country's new heroes — overseas Filipino workers (OFWs).

GMA Vice President for News Programs Jessica Soho,  recently led a troop of news reporters at the Ninoy Aquino International Airport (NAIA) Terminal 3 to welcome OFWs.

The said SID also feature the Kapuso network’s brightest stars and news personalities shot in various scenic locations in and around the Metropolis.

During the shoot, multi-awarded film cinematographer and GMA VP for Post Production Edward Achacoso said that the Network invested multimillions to acquire state-of-the-art production and editing tools for the project.

He said that they had major add-ons in this year’s budget for the procurement of best-of-class high definition cameras and graphics machines. These tools are of the same standards as those used in Hollywood movies such as Transformers and Avengers.

Achacoso also said that this year’s SID has the biggest production pool, composed of 180 personnel. He hopes to top the current GMA SID in terms of production and editing values.

Achacoso’s team is the same team behind the New York Festivals award-winning LupangHinirang ID, which also airs in cinemas nationwide.

The SID featuring the Kapuso theme song “Kapuso, Anumang Kulay ng Buhay” that first aired in 2002, has an updated version this time. The new rendition of GMA’s theme song is a more dramatic duet by Asia’s Songbird Regine Velasquez-Alcasid and Kapuso pop sensation Julie Anne San Jose (Regine sang the original version of the theme song).